How often do you find yourself influenced by others? Influence to buy a product, try new foods, go to new places, etc. The power of being influenced is strong. Six principles explain how we are so easily influenced by certain things.

The six principles of influence were proposed by psychologist...

 Are you using facts or fear?

Striking fear in your patients about the consequences of not completing a recommended treatment plan may seem like a direct approach, but it often won’t get you anywhere.

Before putting together a plan for a patient, we need to have a heart-to-heart...

I recently had a call with one of our dental teams.They have been struggling with getting financial arrangements for patients that slipped through the cracks.These patients did not have financial arrangements set up before treatment was rendered, and they were pretty frustrated.

I know...

Being a loved dentist is the goal for most of us, right? When our patients love us, they tell their friends and family and coworkers about us, which helps to grow our business. 

But how do you become a dentist that is loved by their patients?

One of my favorite icebreakers, when I am stuck...

 As dentists, we are often concerned with our reputation. Which we should be! Our reputation helps us land clients, increase sales, and build our business.

How often do you base your reputation on online reviews? 

Maybe your office has 100, 200 or even 300 five-star reviews, which is...